Go from: Dread and Intimidation ->
-> Confidence and Ease!

Maybe you were led to believe:
- That only certain people are strong writers
- That all your ideas are “too much” and writing is just supposed to be overwhelming
- Writing might magically improve over time if you just keep forging ahead (but will it?)
Impostor syndrome does NOT have to hold you back! You do NOT have to dread writing!
You can become a confident writer who can tackle any writing project.
Imagine if:
…you sat down to write something – a blog post, a grant application, your LinkedIn profile, etc! – and you had a clear plan about how to start to write
…instead of feeling overwhelmed about all your ideas, you had a proven and adaptable framework to help you organize them
…while you were uncertain about how to begin, you were confident you had a reliable way to get to a clearly written product
Introducing….
Write with Confidence and Ease: a course for professionals
Over 45 minutes, in 3 video modules plus a bonus, I share The IDEAS Framework and the ways it can be applied to your writing.
What sets The IDEAS Framework apart is that it’s NOT a prescription for your writing – it’s a flexible framework that you can apply to different writing projects, large or small, to help you authentically connect with your audiences.
Here’s what’s included:
Module 1: Introduction to Writing with Confidence & Ease
In Module 1, I share some important principles for the course including that, while you may feel like you have imposter syndrome, everyone can improve their writing (really!), and that it’s important to be your awesome-human-self when you write, even and especially in professional contexts. I also talk about the best way to approach the course.
Module 2: The IDEAS Framework
In Module 2, I introduce you to The IDEAS Framework. You will learn about five factors to help you approach your writing project, including:
- Intent – why are you writing?
- Design (or Form) – how can you leverage the structures and expectations of that design or form to write clearly?
- Essential Content – given all the information you could include, what is the most essential for this writing project?
- Audience – who are you writing for?
- Self (you!) – how do you show up in your writing?
Module 3: Applying The Framework
In Module 3, I provide several accessible writing examples for you to understand different ways The IDEAS Framework can be applied.
PLUS!! You will have access to downloadable transcripts of all the modules. You will also receive a PDF downloadable copy of The IDEAS Framework itself for easy reference.
BONUSES!
This mini-course comes with a BONUS video module with writing and editing tips that you can apply right away.
AND, as a gift, you will receive access to the Write with Confidence & Ease Workbook (regular $26 CAD)
Hi! Julia Gray here.
Can I come clean?
I’ve been a writer, educator, and artist for a long time.
But there was a time when I was not confident, and writing felt overwhelming.

I felt nervous and uncertain about presenting myself and writing across different contexts. I was writing and communicating with everyone from scientists, to health care providers, to artists, to CEOs, to community and social service administrators, and so many others!
AND, I was writing in so many different forms – things like website copy, grants, newsletters, professional emails, job applications, all tailored to different industries and fields, as well as creative work like film and stage scripts.
I’d get overwhelmed about how to sort through all my ideas and write them out in a cohesive way so my audience would understand them. I’d get so overwhelmed I would avoid writing altogether…
I needed an adaptable, solid approach to help me organize my ideas and communicate them clearly to people from different industries.
I developed The IDEAS Framework to do just that.
The IDEAS Framework has helped me:
- Win awards for my research, writing, and teaching across different fields (from the health sciences, to the social sciences, humanities and the arts)
- Acquire over $1.5M in funding as an artist and academic (through grants, scholarships, and sponsorships)
- Publish a book, as well as many articles, book chapters, and blog posts
- Produce plays, films, animations, speaker series, a festival, and other events
- Present at industry and academic conferences
And now I’m sharing this framework with YOU!
How do you know if this is the right course for you?
“Write with Confidence and Ease” is the mini-course for you, if you:
- Are looking to build your writing skills and confidence to connect with clients and colleagues
- Want to build your professional profile, including connecting with different types of audiences
- Don’t want to feel overwhelmed, and you want to better organize your ideas and clearly communicate them
- Ae looking for a laser-focused, solid, yet adaptable approach that doesn’t require a lot of time and money to master
You might be:
- An academic who wants to reach more diverse audiences, and is looking for support to transition your already-strong writing into different writing styles
- An emerging professional, looking to develop your writing capacities to advance your career
- A practitioner who is looking to polish your writing skills (like an artist, designer, social worker, etc) to develop your professional assets like your website, communicate clearly with clients and/or your team, transition into a more senior role which requires more writing
This course is not for you if you:
- Don’t need to improve your professional writing skills or confidence
- Are looking for creative writing support
- Are looking to invest in an intensive and long term program
Refund Policy
I guarantee this mini-course! It comes with a 14-day money-back guarantee! For reals! | If you’re not satisfied within 14 days of purchase you can email me to arrange a refund. I stand behind my work! You can find more information on my Terms page. |
Got any Questions? I’ve got Answers!
What’s the cost, and why?
Concerned about cost? I get it. Truth is, Write with Confidence & Ease will provide you with foundational strategies that I typically offer in my one-on-one private coaching at a fraction of the cost. At $45 CAD (approx. $32 USD), this mini-course will help you move the needle on becoming a more confident and skilled writer. The IDEAS Framework is an accessible framework that will help you build a strong foundation, ready to tackle a wide range of writing projects. Plus, I offer a 14-day money-back guarantee (see above!).
How much time does it take?
This mini-course is delivered in a format that’s easy to follow at your own pace. There are 3 Modules, plus a bonus module which includes some immediate writing and editing tips. The entire course together is approximately 45 minutes long.
How do I know if this course will actually help me?
I know lots of course creators and educators make high-hope promises of amazing transformations that seem too good to be true. I believe in transparency, accessibility and trust – and here is what I can promise you:
I bring over-20 years of experience as an educator, artist, and academic to the development of this mini-course. I love to teach and I believe strongly in helping people build the skills they need to make their careers and the world better.
While I can’t guarantee this mini-course will instantly make you an award-winning writer, I know that it will help you build your writing and communication skills, and build your capacities to connect with your audiences. It will also help you become more confident to adapt your writing to different contexts – to different audiences, different material/content, different forms, etc.
Feedback on this mini-course has been very positive. I did a ‘live’ version of this course as a workshop, and the participants said they were able to use The IDEAS Framework right away in their work. Here’s what some of them said:
“Julia is wonderfully engaging, clear, and concise as a teacher.” (seasoned artist & educator)
“[The course] was concise, well explained, very accessible. I can use the ideas right away.” (creative entrepreneur)
“The [IDEAS] framework is very useful. The examples given were very illustrative and helpful. I also appreciated the tips and suggestions on how to approach writing (take breaks, multiple drafts, etc).” (mid-career academic)
Folks who have benefited from this course have been:
- Practitioners who are looking to polish their writing skills (such as artists, designers, social workers, etc) and are looking for a direct, time-efficient and easily-applied resource
- Academics who want to reach more diverse audiences, and are looking for support to transition their already-strong writing into different writing styles
- Emerging professionals, transitioning into their professional careers
How long can I access the course? Is there a time limit?
There is no time limit to complete this mini-course, and you will have lifetime access, including any updates to materials and resources. As long as the course is published online, you’ll be able to access the videos, downloads, and other resources.
Do I need to buy anything else to help me with this course?
No! Everything you need to build your foundation as a confident and adaptable writer, and to access The IDEAS Framework, is included in this course. This course includes three modules that will introduce you to The IDEAS Framework (including a downloadable PDF), as well as a bonus module with immediate writing and editing tips, AND a workbook to help you apply the Framework immediately to different writing projects.
I have more questions! What should I do?
You can drop me an email! Happy to connect and address any other questions you may have. My email address is julia@thejuliagray.ca
You can buy ‘Write with Confidence & Ease’ for $45 CAD and get immediate access!
(that’s approximately $32 USD)