Finding the right writing tone
Finding the right tone for your writing can sometimes feel tricky, especially in professional contexts, and especially if you regularly switch your writing for different audiences or forms. Often advice about tone is focused on the intent of your writing, or your audience’s needs, or even the expectations around the writing genre or form. And […]
Thought Leadership for Knowledge Mobilization
We are inundated with mis- and dis-information, and this is why human-written, research-based thought leadership is crucial. Thought leadership from trusted experts helps us all make sense of how research can be beneficial. Data don’t speak for themselves. We need help understanding, interpreting, and figuring out what to do with it. Thought leadership is about […]
Don’t water down your ideas, lift them up
Nobody likes watery soup. Or coffee. Or hot chocolate. And it’s probably safe to say that nobody likes a watery learning opportunity. Or art. Or writing. But is it possible to make your teaching, art, writing, communication (you name it!) accessible and clear to people without watering down? If watering down ideas is something we […]
How and where to start writing
A client once shared with me that when she thinks about writing something new she feels dread. (yes, DREAD!) As a seasoned professional, internationally renowned with decades of experience under her belt, she uses writing as a regular part of her work – grant writing, project proposals, website copy, among so many other things. And […]
Should you think about your reader in your writing process?
What’s the best way to think about your reader when you’re in the middle of your writing process? Should you think about your reader? And if you should, how might you go about doing that? My short answer is: it depends. It depends a lot on the type of writing you are doing. To […]
Why writing in one sitting can overwhelm you
(but you have options!) Imagine trying to cook a full-course meal in one go—without prepping ingredients, measuring anything, or even turning on the stove first. Overwhelming, right? The same can be said for writing. Maybe you know that writing is an awesome and powerful thing, but you also kind of dread it. And maybe you […]