Sometimes ‘less is more’ when designing a good presentation

I was chatting with a former student recently about giving a guest lecture.  As a new grad student, he was in the throes of preparing to give his first and was asking for advice (so exciting!).  

My big overarching message to him:

Less is more.

For reals.  

I see a whole lotta “more is more” out there in the world, and let me tell you, it really isn’t.  More is often way too much.  Crafting a good presentation isn’t an all you can eat buffet (which can be awesome!).  It’s about helping people learn and engage, which is a different kind of value than being stuffed.

Your audience really needs “just enough” information to understand the big ideas or main skills that you are trying to engage them with.  In a lecture or presentation especially, there is only so much information a person can take in.  So while you might be super excited to share All The Things (“look at all those exciting WEEDS!”), your audience is often just trying to wrap their brains around what you’re even talking about.  This is especially true if you are speaking across disciplines or industries, or to audiences that are newer to your topic.

How do you make sure you are giving “just enough” as part of designing a good presentation?  Here are some ideas:
  • Focus on the change you hope will happen for your audience through your presentation.  What do you hope they’ll take away?  Where do you hope they’ll end up?  Think high level, and keep it high – use descriptions, examples and details ONLY to highlight those higher level aims.
  • Build in pauses.  If you are using PowerPoint, add a 5-10 second pause after each slide change to give people the chance to look before you start speaking again. Sometimes I literally write into my speaking notes “sip water here” so the audience has a moment to breathe and reflect on what I just said.
  • Use different types of strategies to engage your audience rather than just giving information, like a traditional lecture.  Tell a story, ask them a question or two, discuss something visual (chart, image, whatever is relevant!).  This will also slow you down.
  • Write your presentation to an approximate word count – this is especially useful if you are newer to presenting.  How do you figure out the number of words?  Set your timer for one minute, and start reading a page or two of text aloud at a nice, conversational pace (read: chill).  When the timer goes off, count the number of words and write it down (highlight what you’ve read on your screen and use the “word count” feature to help you!).  Repeat this several times with different text, and take the average of the word count totals.  Then multiply your average “spoken words per minute” by the number of minutes you have to present to find the approximate word count for your presentation  (so, if you speak approximately 150 per minute, and you have a 10 minute presentation, you should write a presentation that is approximately 1500 words).
  • Build your presentation for less time than you have been allotted.  You’ve been told you have 45 minutes?  Create a 40 minute lecture.
  • When you have a good draft, practice and time yourself.  Edit accordingly.

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